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When Global Buyers Meet Producers at The Good Life Show, the orders flow
African, US, Asian/Middle East, and European buyers are hungry for African products, and The Good Life Show proved this in Cape Town when it facilitated hundreds of meetings between exhibitors and buyers, resulting in new supplier relationships and active commercial opportunities. The Johannesburg edition of the Good Life Show takes place at its new venue, the Sandton Convention Centre, 18-20 September 2026, when an impressive line-up of international buyers are flying in specially to discover new African products.
International buyers signal growing demand for African wellness innovation
International buyers, distributors, retailers and hospitality operators from across Africa, Europe, the Middle East and North America converged on Cape Town from 29-31 May as The Good Life Show strengthened its position as one of Africa’s leading market-access platforms for wellness, sustainable living and conscious consumer brands.
From kelp skincare to foraged cocktails: Cape Town gets a glimpse of the future at The Good Life Show
What do kelp-powered skincare, foraged cocktails, plant-based African cuisine, functional wellness products, and beauty innovations inspired by nature have in common? They were among the discoveries drawing thousands of visitors to this year’s Good Life Show, offering a powerful glimpse of how African innovation is reshaping the future of conscious living.
Consumers came for the experience. The world came looking for African innovation
Thousands of conscious consumers, food lovers, wellness enthusiasts and entrepreneurs joined international buyers from across Africa, Europe, the Middle East and North America at the Cape Town International Convention Centre from 29 – 31 May as The Good Life Show once again demonstrated why Africa’s wellness, food and sustainable living sectors are attracting growing global attention.
Good Life Show serves up wellness for visitors and global growth for regional brands
Thousands of local and international wellness enthusiasts, as well as tier-one buyers from around the world, will converge in Cape Town and Johannesburg for the sixth Good Life Show, South Africa’s annual conscious living showcase that features ‘better-for-you’-centred cooking, masterclasses, and next-generation wellness innovation while connecting African producers with major global distributors.
Good Life Show Africa partners with Ndarama Works to boost growth in Africa’s booming sustainable food and wellness sectors
The Good Life Show Africa has announced a strategic partnership with Ndarama Works to strengthen market access and promote deeper industry connections across Africa’s rapidly expanding sustainable food and wellness sectors, a market which in South Africa alone was valued at US$26.64 billion in 2024 and which is forecast to rise to US$42.01 billion by 2033.
The Good Life Show Returns for its Sixth Year in 2026
Africa’s premier event for sustainable food and conscious living announces its 2026 dates, a new venue in Johannesburg, and unparalleled opportunities for businesses and consumers.
From Kitchen to Masterclass: Your Ultimate Foodie Journey
Ready to explore bold flavours and better living? The Good Life Show is serving up the ultimate foodie experience – and it is all about conscious choices, healthier eating, and food that fuels your life. Download the programmes to Plan Your Visit!
Meat-Free Marvels
Say goodbye to boring meals – at the Good Life Show
The Good Life Show, Johannesburg: A Live Chef Line-up Like No Other
Get ready for a feast of flavour, innovation, and storytelling as The Good Life Show comes to Johannesburg. Taking place at the Kyalami International Convention Centre from 1 – 3 August, this unmissable event presents a live chef line-up that is bold, diverse, and deliciously inspiring.
Sober-Curious? Discover the Buzz Without the Booze at the Good Life Show
Sober-curious is no longer a trend, it is a lifestyle.
No Moo, Just Magic
Milk just got a makeover — and it is not from a cow.
Indigenous Foods Are Being Reimagined
It is time to give indigenous African foods the spotlight they deserve. These ancient crops and plants (think iron-rich grains, nutrient-packed roots, and bold heritage plants) have been nourishing African communities for centuries. But here is the best bit: they don’t just belong in history; they are the future of food.
The New Wellness Trend
The new era of wellness is all about natural elixirs that do more than just taste good.
Happy Gut, Happy Life
Your digestive system is not just about breaking down food, it is the powerhouse behind your immune system, your mood, your skin glow, and even your energy levels.
The Good Life Show Cape Town Delivers Outstanding Results
The Good Life Show Cape Town Delivers Outstanding Results
The Good Life Show 2025: What Not to Miss
If you thought healthy living was all about kale and cabbage, think again.
Meet The Brands Behind the Good Life Show
Africa’s best food, drink, and conscious living event, The Good Life Show, takes place in Cape Town from 30 May to 1 June at the Cape Town International Convention Centre (CTICC 2), and in Johannesburg from 1–3 August at the Kyalami International Convention Centre.
Top Names Lined Up for The Good Life Show
Top South African and international chefs, mixologists and food personalities will be taking to the stage when Good Life Show comes to Cape Town in May.
Catch Jameson Stocks LIVE
British celebrity chef is one of the star attractions at the Good Life Show
