Welcome to The Good Life Show Africa—the continent’s leading food, wellness, and sustainable products marketplace.
We bridge the gap between premium innovation and global market opportunity, bringing trade professionals and conscious consumers together around sustainable food, drink, wellness, and conscious living. Our exhibitors span innovative startups, high-growth scale-ups, and established industry leaders, alongside South African, pan-African, and global pavilions. This is where emerging brands connect directly with sourcing professionals, enterprise buyers, and end-consumers. Whether you want to scale your business or elevate your lifestyle, discover the fresh ideas shaping the future of African sustainable trade.
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Plan your visit

Discover Innovative Products
Find hundreds of high-quality plant-based, organic, and sustainable products to sample and purchase.

Engage and Network
A unique platform for connecting, networking, and building essential relationships with producers and business owners.

Interactive Experiences
Participate in chef demonstrations, hands-on masterclasses, and talks on food systems, healthier living, innovation, and conscious consumerism.

Gain Industry Insights
Stay informed on market trends, conduct research, and compare products and competitors side-by-side.

Meet New Brands:
Discover emerging start-ups, product launches, and exclusive offers and giveaways

Learn and Grow
An aspirational event that brings together premium brands and innovative experiences to educate and celebrate solutions.
Better living for consumers. Bigger markets for business.
Follow @GoodLifeShowAfrica for the latest product trends, trade insights, and exclusive 2027 event updates.
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Watch previous show highlights
Testimonials
We own a small health shop in the Little Karoo. We eat predominantly healthy whole foods. I travelled to Cape Town for the weekend to attend the show to see what new products are available. It was great for me to see/experience some of the amazing food and skincare products and we made new contacts for suppliers for our shop. Thank you for a great show.
The event was super productive, allowing us to connect directly with knowledgeable vendors who shared all the important product info and getting to try out product samples was a fantastic touch. Overall, it was a well-organised event that really paid off! 😍
Loved the show, very informative and the whole vibe was one of happiness and joy. Everyone was so friendly and knowledgeable about their product. Looking forward to next years show.
We’ve never in all our years attending the Good Food and Wine shows, been so informed, well educated and well presented at this year’s Good Life Show. It was a blastt!!! Cannot wait for next year’s show. From the moment I walked into the room I was in awe! The vendors, the classes, and the friendliness from everyone was just awesome. I loved every bit of it!! 💥💯
I loved the variety and quality of all the products being sold, especially the dairy-free ice cream from Pop Secret. The cooking demos were also fun, informative and interactive. This show was definitely one to remember.
Thanks for an amazing show! I can’t wait for next year. I learned so much and met so many fantastic stallholders.
Wow, where do I start? The expo was an invaluable opportunity for professional development and market research. The classes and masterclasses were highly informative, while the hands-on cocktail-making at the closing provided a relaxed setting for meaningful business interactions. Beyond the formal sessions, the most significant value came from the chance to connect directly with a wide range of vendors. The quality of products, like the exceptional moringa tea blends, speaks volumes about the talent and innovation on display. This event is a critical date on the industry calendar, and I expect next year’s discoveries will be just as exciting. 👏👏👌🏽👌🏽
This was my first time going, and man oh man, it was good. I loved interacting with the different vendors, hearing their stories and trying the products – in my view, the best event to explore new and exciting products for our stores.
I loved it, my husband loved it. We will be back next year and plan better to attend more masterclasses and demo’s. Overall the show was informative and fun.
We loved every minute of Goodlifeshowafrica. All the vendors were so knowledgeable and shared their expertise, testers, tasters and samples freely. My overall favourite was the WOOLWORTHS Good Life Kitchen with PlantLove. The cooking demonstrations, chefs, co-ordinators and everything and everyone there were brilliant. I’ve learnt so much and got loads of tips on making life easier and healtier through planning, buying, cooking and storing your food. They were SIMPLY THE BEST. I can’t wait for the next show!!!



