Cape Town
30 May – 1 June 2025
Cape Town International Convention Centre (CTICC 2)

26 July – 28 July 2024
Kyalami International Convention Centre

The Good Life Show Experience

The Good Life Show is exciting, engaging and pioneering – it’s the first and only event in Africa to embrace all the new ways we now want to live. The event has fast become one of the most successful food and lifestyle events on the South African exhibition calendar. 

It’s where you’ll discover hundreds of plant-based, free-from, natural, organic, wellness and sustainable products to sample and buy.

Visitors can also expect a vast array of unique interactive experiences and exclusive features that cannot be found anywhere else.

Anyone with an interest in food, health, wellness, and the environment can look forward to a range of fun and exciting opportunities, including testing innovative high-quality products, engaging in chef and mixology demos, tasting extraordinary dishes made at the demos, meeting renowned culinary experts and participating in strength, balance and mindfulness experiences. There’s something for everyone here.

The Good Life Show is also open to trade, including the retail, hospitality sectors and to local distributors and exporters, and will appeal to any industry that is looking for innovative, high-quality products.

Plan your visit

The Plant Powered Show showcasing hundreds of plant based brands

Explore Hundreds of Brands

Innovative & high-quality food, drink, wellness and sustainable living products to discover, test, sample and buy.

The Good Life Kitchen at The Good Life Show Cape Town and Johannesburg, South Africa

Top chefs

Live demos featuring top chefs and mixologists in action.

Participate in free strength, balance, and mindfulness sessions at the Good Life Show

Made to Move

Participate in free strength, balance, and mindfulness sessions with silent headphones.

The Plant Powered Show Masterclass with Rea - The Cooking Dietician

Interactive Masterclasses

Fabulous high-quality masterclass learning experiences for premium ticket holders.

The Good Life Show featuring The Plant Powered Show, Natural & Organic Show, Free-from Show & Sustainex

Pop-up eateries serving delicious foods

Meet & Greet The Good Life Show Chefs, Cape Town & Johannesburg

Meet and greets

Meet your favourite chefs and get books signed.


The Good Life Show is exciting, engaging and pioneering. This is Africa’s only sustainable food, drink and lifestyle show and one you, your friends, family, and colleagues simply can't miss.

The Good Life Show is aimed at anyone with an interest in food, health, wellness, the environment, and who is looking to live more consciously.


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Watch previous show highlights

Events at The Good Life Show

Plant Powered Show logo
Natural & Organic Show logo
Free From show logo
SUSTAINex logo
Woolworths Good Life Kitchen at the Good Life Show Africa which brings together the prominent ‘Plant Powered Show’ and the ground-breaking ‘Natural and Organic Show’ all under one roof.
Woolworths Masterclass Kitchen at the Good Life Show Africa which brings together the prominent ‘Plant Powered Show’ and the ground-breaking ‘Natural and Organic Show’ all under one roof.
Plant-Based Chef of the Year Competition live at the Good Life Show Africa which brings together the prominent ‘Plant Powered Show’ and the ground-breaking ‘Natural and Organic Show’ all under one roof.
Made to Move strength, balance and mindfulness experiences, live at the Good Life Show Africa.

Sponsors at the Good Life Show Joburg


We own a small health shop in the Little Karoo. We eat predominantly healthy whole foods. I travelled to Cape Town for the weekend to attend the show to see what new products are available. It was great for me to see/experience some of the amazing food and skincare products and we made new contacts for suppliers for our shop. Thank you for a great show.

The event was absolutely amazing and the vendors were all so patient, friendly and they made sure that I received all the information on products that I wanted to purchase 😍. I loved that most of the items were cheaper than what you would normally pay in-store😍 I would love to attend the masterclasses next time. The food was amazing and I received so many free samples to try out. Well done for a beautiful event 😍

Loved the show, very informative and the whole vibe was one of happiness and joy. Everyone was so friendly and knowledgeable about their product. Looking forward to next years show.

From the moment I walked into the room I was in awe! The vendors, the classes, and the friendliness from everyone was just awesome. I loved every bit of it!!

I loved the variety and quality of all the products being sold, especially the dairy-free ice cream from Pop Secret. The cooking demos were also fun, informative and interactive. This show was definitely one to remember.

Loved the fact that there were options for the whole family – there were food stalls for my parents that love to sit and eat something – exercises for our friend who did not want to miss out on her morning gym session and lots of tastings for us that just wanted to try and explore new products- will def be back next year!

Wow, where do I start? The minute I entered, I was already impressed. From sitting in the classes to ending the masterclass with Sunday cocktail-making, the experience was top-tier for me. Interacting with different vendors and supporting them was a beautiful experience and a day well spent. The moringa tea blends were my favourite, but I must commend all the vendors and organisers. This expo was the one to attend, and I am already looking forward to next year’s event. 👏👏👌🏽👌🏽

This was my first time going, and man oh man, it was good. I loved interacting with the different vendors, hearing their stories and trying the products – in my view, the best event to explore new and exciting products for our stores.

I loved it, my husband loved it. We will be back next year and plan better to attend more masterclasses and demo’s. Overall the show was informative and fun.

We loved every minute of Goodlifeshowafrica. All the vendors were so knowledgeable and shared their expertise, testers, tasters and samples freely. My overall favourite was the WOOLWORTHS Good Life Kitchen with Plantlove. The cooking demonstrations, chefs, co-ordinators and everything and everyone there were brilliant. I’ve learnt so much and got loads of tips on making life easier and healtier through planning, buying, cooking and storing your food. They were SIMPLY THE BEST. I can’t wait for the next show!!!