Experience Better Living at the Good Life Show
Innovative products. Strategic partnerships.
Discover hundreds of innovative, market-ready products, including plant-based foods, clean beauty, and eco-friendly solutions. Source new suppliers and explore the future of food, wellness, and sustainable living. Connect with industry leaders, gain valuable market insights, and find high-quality products that can elevate your business and grow your bottom line. Meet a selection of our pioneering Cape Town 2026 producers on our YouTube playlist.
The Marketplace: Sourced for life & business
Step into the Marketplace to source hundreds of innovative, market-ready solutions—from premium ingredients and sustainable guest amenities to retail-ready clean beauty and wellness products. Perfect for hospitality procurement, retail category buyers, and conscious consumers alike, this dynamic hub lets you sample plant-based creations, discover eco-friendly lifestyle brands, and connect with pioneering suppliers driving the future of mindful living.
Packed with samples, giveaways, and exclusive features
The show is packed with heaps of free samples, giveaways, and unique interactive experiences that cannot be found anywhere else. This flavour-filled, mindful-living extravaganza invites you to explore, taste, and discover with engaging activities around every corner.
Beyond the plate: Stories, skills & the future of food
Prepare for a culinary journey that inspires and delights. Our diverse live chef lineup showcases experts ranging from plant-based pioneers and creators of wholesome, nutrient-dense dishes to MasterChef winners and Michelin-trained innovators. With every demonstration, they share captivating stories and a delicious feast of flavour.
In the kitchen with the masters
Go beyond the stage and get up close and personal with the celebrated chefs of The Good Life Show. Have a one-on-one chat, get your copy of their cookbook personally signed, and learn the stories behind their culinary brilliance. This is your opportunity for a truly special, unforgettable connection. DOWNLOAD THE PROGRAMME
Masterclass
Whether you are a professional buyer or an enthusiastic foodie, elevate your expertise and excite your palate through our exclusive, hands-on culinary experiences. Led by top chefs and expert mixologists, these fun and informative sessions offer a unique opportunity to interact with industry leaders, discover exciting new products, and refine your skills, all while engaging with experts in a dynamic, intimate setting. DOWNLOAD THE PROGRAMME
The wellbeing sessions, for everyone
Join experts in holistic health and the future of living for nourishment and insightful talks on healing and inspiration. Whether you’re a trade professional seeking to understand the next wave of consumer trends or a consumer looking to enrich your own life, this series provides powerful strategies and forward-thinking ideas to transform wellness for all.
Accelerate your growth at the SimplyBiz® Networking Lounge
Great supply chain opportunities start with the right conversation. Powered by Nedbank, the SimplyBiz® Networking Lounge provides a dedicated commercial hub at the Johannesburg Good Life Show for retail category buyers, food service operators, and hospitality procurement managers to connect directly with innovative, sustainable suppliers. Come prepared to discover next-generation market trends, evaluate shelf-ready clean-label products, and forge high-margin strategic partnerships designed to elevate your business offerings and scale your bottom line.
The TimeOut Wild & Stirred Bar & Chill Zone
Step into the Wild & Stirred Foraging Bar, an immersive cocktail sanctuary. This is more than just a bar—it’s a hands-on “urban foraging” adventure led by expert mixologist Roxy Read. We invite you to turn curiosity into creation by crafting your own custom cocktails using fresh, locally sourced ingredients and artisanal infusions.
Between masterclasses, head over to our dedicated Chill Zone to relax and recharge. Thanks to our partners at Time Out, you can enter our exclusive competition and grab custom fridge magnets while you sip, making it the perfect spot to share your creations or catch up with the Time Out crew. Join us to experience the ultimate fusion of conscious drinking and urban culture.
Download the Programmes
Get ready to nourish your body, calm your mind, and uplift your spirit with a vibrant wellness and sensory food experience. Joburg programmes coming soon.
Our Sustainable Journey
We are committed to making a difference and delivering a more sustainable show. Take a look at what we are doing to make a difference with our events.
Cape Town 2026 Lineup:
It is officially here!
Nigerian food blogger and certified chef-instructor. Minimally processed ingredients and home-style cooking
Jenny Morris "The Giggling Gourmet”, celebrity chef and media personality. Accessible, flavour-first healthy cooking
Chris Erasmus Chef Patron, Terrarium. Farm-to-table movement pioneer
Constantijn Hahndiek (Chef Tijn) Nomadic, heritage-based, garden-to-plate cooking
Gregory Henderson Executive Chef, Palm House Boutique Hotel. Foraging and nomadic sustainability
Roushanna Gray Educator and Wild Food Innovator. Seasonal foraging and wild botanicals
Chef Clara: Zambian culinary innovator. Celebrating simple, local African food simply
Executive Chef and restaurant consultant. MasterChef standards and technical excellence
Philippe Lelard French chocolatier and artisan farmer. Ethical bean-to-bar chocolate and fynbos botanicals
Solina Moodley Master of heritage spice blending and botanical alchemy
Ready for a sensory food experience? 🍽️ Get the IMBO Theatre of Taste Programme here to preview live chef demos, masterclasses, and conscious cooking sessions!
Kyle Hickman Pastry Chef and Master Chocolatier
Artistic pastry and technical virtuosity.
Ilhame Guerrah Executive Pastry Chef. Global technical mastery (Veliche Gourmet)
Roxanne Read: 18 years of master mixology and sensory storytelling. Crafting conscious, creative drinking experiences
Charismatic hospitality leader Sabrina Traubner: Championing growth and creative connection in cocktail culture
Yorick Faict: Championing Cape Town culture through sustainable, technical mixology
Charné van Heerden: Award-Winning HiBall Founder | Innovative Mixology
Aidan Powrie, Award-winning distiller crafting curated journeys for the truly adventurous drinker
Joshua van den Bergh: 12-year bartender crafting weird, wonderful flavours
