Experience Better Living at the Good Life Show
Innovative products. Strategic partnerships.
Discover hundreds of innovative, market-ready products, including plant-based foods, clean beauty, and eco-friendly solutions. Source new suppliers and explore the future of food, wellness, and sustainable living. Connect with industry leaders, gain valuable market insights, and find high-quality products that can elevate your business and grow your bottom line. Meet a selection of our pioneering Cape Town 2026 producers on our YouTube playlist.
The Marketplace: Sourced for life & business
Step into the Marketplace to source hundreds of innovative, market-ready solutions—from premium ingredients and sustainable guest amenities to retail-ready clean beauty and wellness products. Perfect for hospitality procurement, retail category buyers, and conscious consumers alike, this dynamic hub lets you sample plant-based creations, discover eco-friendly lifestyle brands, and connect with pioneering suppliers driving the future of mindful living.
Packed with samples, giveaways, and exclusive features
The show is packed with heaps of free samples, giveaways, and unique interactive experiences that cannot be found anywhere else. This flavour-filled, mindful-living extravaganza invites you to explore, taste, and discover with engaging activities around every corner.
Beyond the plate: Stories, skills & the future of food
Prepare for a culinary journey that inspires and delights. Our diverse live chef lineup showcases experts ranging from plant-based pioneers and creators of wholesome, nutrient-dense dishes to MasterChef winners and Michelin-trained innovators. With every demonstration, they share captivating stories and a delicious feast of flavour.
In the kitchen with the masters
Go beyond the stage and get up close and personal with the celebrated chefs of The Good Life Show. Have a one-on-one chat, get your copy of their cookbook personally signed, and learn the stories behind their culinary brilliance. This is your opportunity for a truly special, unforgettable connection. DOWNLOAD THE PROGRAMME
Masterclass
Whether you are a professional buyer or an enthusiastic foodie, elevate your expertise and excite your palate through our exclusive, hands-on culinary experiences. Led by top chefs and expert mixologists, these fun and informative sessions offer a unique opportunity to interact with industry leaders, discover exciting new products, and refine your skills, all while engaging with experts in a dynamic, intimate setting. DOWNLOAD THE PROGRAMME
The wellbeing sessions, for everyone
Join experts in holistic health and the future of living for nourishment and insightful talks on healing and inspiration. Whether you’re a trade professional seeking to understand the next wave of consumer trends or a consumer looking to enrich your own life, this series provides powerful strategies and forward-thinking ideas to transform wellness for all.
Accelerate your growth at the SimplyBiz® Networking Lounge
Great supply chain opportunities start with the right conversation. Powered by Nedbank, the SimplyBiz® Networking Lounge provides a dedicated commercial hub at the Johannesburg Good Life Show for retail category buyers, food service operators, and hospitality procurement managers to connect directly with innovative, sustainable suppliers. Come prepared to discover next-generation market trends, evaluate shelf-ready clean-label products, and forge high-margin strategic partnerships designed to elevate your business offerings and scale your bottom line.
The TimeOut Wild & Stirred Bar & Chill Zone
Step into the Wild & Stirred Foraging Bar, an immersive cocktail sanctuary. This is more than just a bar—it’s a hands-on “urban foraging” adventure led by expert mixologist Roxy Read. We invite you to turn curiosity into creation by crafting your own custom cocktails using fresh, locally sourced ingredients and artisanal infusions.
Between masterclasses, head over to our dedicated Chill Zone to relax and recharge. Thanks to our partners at Time Out, you can enter our exclusive competition and grab custom fridge magnets while you sip, making it the perfect spot to share your creations or catch up with the Time Out crew. Join us to experience the ultimate fusion of conscious drinking and urban culture.
Download the Programmes
Get ready to nourish your body, calm your mind, and uplift your spirit with a vibrant wellness and sensory food experience. Download the IMBO Theatre of Taste Programme.
Our Sustainable Journey
We are committed to making a difference and delivering a more sustainable show. Take a look at what we are doing to make a difference with our events.
Johannesburg 2026 Lineup:
It is officially here!
Chef Naledi Contemporary culinary storytelling
Chef Zanele Creative home cooking
Rea The Dietician Wellness and nutrition
Siphiwe Sithole & Bonolo Mataboge Indigenous ingredients guardians
Solina Moodley Traditional flavour perspectives
Chef Katlego Mhlambo Upscale pan-African fusion
Chef Tshepo Pitjeng High-end private dining
Chef Gregory Henderson Sustainable foraging chef
Roxanne Read Conscious consumption mixology
Chef Wandile Mabaso Avant-garde Afrique Moderne.
Chef Vusi Mbatha Luxury bush fine dining
Chef Coo Pillay SA Chefs Association President
Phil Munda Rule-breaking MasterChef finalist, general surgeon, and intuitive cook
Chef Zana SA Chefs Board Director & Champion for Women in Food
Jeshen Govender Detail-obsessed visual food artist and standout MasterChef Top 5 finalist
Chef Pâtissier Jared Melamed Luxury French Pâtisserie Mastery
Joshua Van Den Bergh. Wild & Stirred Foraged Mixology
