Johannesburg
18 – 20 September 2026
Sandton Convention Centre

The Good Life Show Experience

The Good Life Show is exciting, engaging and pioneering – it’s the first and only event in Africa to embrace all the new ways we now want to live. The event has fast become one of the most successful food and lifestyle events on the South African exhibition calendar. 

It’s where you’ll discover hundreds of plant-based, free-from, natural, organic, wellness and sustainable products to sample and buy.

Visitors can also expect a vast array of unique interactive experiences and exclusive features that cannot be found anywhere else.

Anyone with an interest in food, health, wellness, and the environment can look forward to a range of fun and exciting opportunities, including testing innovative high-quality products, engaging in chef and mixology demos, tasting extraordinary dishes made at the demos, meeting renowned culinary experts and participating in strength, balance and mindfulness experiences. There’s something for everyone here.

The Good Life Show is also open to trade, including the retail, hospitality sectors and to local distributors and exporters, and will appeal to any industry that is looking for innovative, high-quality products.

SEE TOP LOCAL &<br />
INTERNATIONAL CHEFS,<br />
WELLNESS EXPERTS AND MORE!

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Plan your visit

Good Life Show Africa - Discover Innovative Products: Find hundreds of high-quality plant-based, organic, and sustainable products to sample and purchase.

Discover Innovative Products:

Find hundreds of high-quality plant-based, organic, and sustainable products to sample and purchase.

Good Life Show Africa - Engage and Network: A unique platform for connecting, networking, and building essential relationships with producers and business owners.

Engage and Network:

A unique platform for connecting, networking, and building essential relationships with producers and business owners.

Good Life Show Africa - Interactive Experiences: Participate in chef demonstrations, hands-on masterclasses, and talks on food systems, healthier living, innovation, and conscious consumerism.

Interactive Experiences:

Participate in chef demonstrations, hands-on masterclasses, and talks on food systems, healthier living, innovation, and conscious consumerism.

Good Life Show Africa - Gain Industry Insights: Stay informed on market trends, conduct research, and compare products and competitors side-by-side.

Gain Industry Insights:

Stay informed on market trends, conduct research, and compare products and competitors side-by-side.

Good Life Show Africa - Meet New Brands: Discover emerging start-ups, product launches, and exclusive offers and giveaways.

Meet New Brands:

Discover emerging start-ups, product launches, and exclusive offers and giveaways.

The Good Life Show #GoodLifeShow #GLSJoburg2025 #SustainableLiving #WellnessExpo #PlantBasedSA #EcoLiving #CleanBeauty #HealthAndWellness #JoburgEvents #ConsciousLiving #BetterLiving #GreenInnovation #SAEvents #PurposeDrivenBusiness

Learn and Grow:

An aspirational event that brings together premium brands and innovative experiences to educate and celebrate solutions.

Tickets

Get your tickets for The Good Life Show Cape Town here.

Get your tickets for The Good Life Show Johannesburg here.

Stay informed by following @goodlifeshowafrica for exclusive updates on ticket notifications and much more.

Watch previous show highlights

Thank you to our Partners 

The Good Life Show Sponsors 2025 - South Africa's leading food, drink and conscious living event

Testimonials 

We own a small health shop in the Little Karoo. We eat predominantly healthy whole foods. I travelled to Cape Town for the weekend to attend the show to see what new products are available. It was great for me to see/experience some of the amazing food and skincare products and we made new contacts for suppliers for our shop. Thank you for a great show.

The event was absolutely amazing and the vendors were all so patient, friendly and they made sure that I received all the information on products that I wanted to purchase 😍. I loved that most of the items were cheaper than what you would normally pay in-store😍 I would love to attend the masterclasses next time. The food was amazing and I received so many free samples to try out. Well done for a beautiful event 😍

Loved the show, very informative and the whole vibe was one of happiness and joy. Everyone was so friendly and knowledgeable about their product. Looking forward to next years show.

From the moment I walked into the room I was in awe! The vendors, the classes, and the friendliness from everyone was just awesome. I loved every bit of it!!

I loved the variety and quality of all the products being sold, especially the dairy-free ice cream from Pop Secret. The cooking demos were also fun, informative and interactive. This show was definitely one to remember.

Loved the fact that there were options for the whole family – there were food stalls for my parents that love to sit and eat something – exercises for our friend who did not want to miss out on her morning gym session and lots of tastings for us that just wanted to try and explore new products- will def be back next year!

Wow, where do I start? The minute I entered, I was already impressed. From sitting in the classes to ending the masterclass with Sunday cocktail-making, the experience was top-tier for me. Interacting with different vendors and supporting them was a beautiful experience and a day well spent. The moringa tea blends were my favourite, but I must commend all the vendors and organisers. This expo was the one to attend, and I am already looking forward to next year’s event. 👏👏👌🏽👌🏽

This was my first time going, and man oh man, it was good. I loved interacting with the different vendors, hearing their stories and trying the products – in my view, the best event to explore new and exciting products for our stores.

I loved it, my husband loved it. We will be back next year and plan better to attend more masterclasses and demo’s. Overall the show was informative and fun.

We loved every minute of Goodlifeshowafrica. All the vendors were so knowledgeable and shared their expertise, testers, tasters and samples freely. My overall favourite was the WOOLWORTHS Good Life Kitchen with PlantLove. The cooking demonstrations, chefs, co-ordinators and everything and everyone there were brilliant. I’ve learnt so much and got loads of tips on making life easier and healtier through planning, buying, cooking and storing your food. They were SIMPLY THE BEST. I can’t wait for the next show!!!