Africa’s best food, drink, and conscious living event, The Good Life Show, takes place in Cape Town from 30 May to 1 June at the Cape Town International Convention Centre (CTICC 2), and in Johannesburg from 1–3 August at the Kyalami International Convention Centre. This standout event continues to attract top-tier brands, reflecting the growing appeal of a vibrant, health-forward lifestyle.
Support from The Good Life Show’s sponsors not only elevates the visitor’s experience but also fuels the event’s impact and exposure. Expect to be treated to exciting activations, exclusive tastings, and amazing interactive zones.
Heidi Warricker of Live Events says: “We are extremely grateful to all our brand sponsors for their invaluable support and partnership in bringing exciting features to The Good Life Show for 2025. These sponsors are more than just names, they are trusted brands, offering expert insights, quality products, and added value that turns a great event into an unforgettable one.”
The Good Life Show is proud to be working with the following brand sponsors:
WOOLWORTHS – GOOD LIFE SHOW KITCHEN PRESENTING SPONSOR
Woolworths returns to The Good Life Show as a catalyst for conscious consumption, everyday wellbeing, and future-forward nutrition. As the presenting sponsor of the Good Life Show Kitchen, Woolworths will bring to life their much loved Eat Well brand, showcasing a vision of modern, holistic eating. With live demos by celebrated chefs and expert-curated tastings, the Woolworths Good Life Kitchen will offer a rich experience centered around personal nutrition and lifestyle choices. From balanced meals and plant-powered proteins to functional options, Eat Well spans various categories, all marked with the easily identifiable Eat Well logo.
Marisa Munroe, Chief Product Development Officer for Foods at Woolworths says, “Woolworths aligns strongly to the conscious and holistic eating principles promoted by The Good Life Show, and we’re proud to announce the relaunch of our Eat Well logo, which will be featured at the event.” says Munroe. “With a dedicated Eat Well logo on all qualifying product packaging, customers can trust that better choices are now easier, more delicious and always within reach,” Munroe adds.
WOOLWORTHS GOOD LIFE KITCHEN SPONSORS INCLUDE:
AGT Foods Africa is a global leader in pulses, grains and crops and this brand brings decades of sourcing and processing expertise to the Good Life Show.
FLORA
Flora is a brand of plant-based spreads and recipes, primarily known for its heart-healthy options, designed to help people live healthier, happier lives.
Spekko is excited to highlight its commitment to quality and flavour by showcasing its range of premium rice products.
CLEMENGOLD and LEMONGOLD
ClemenGold and LemonGold, treat citrus lovers the world over with premium products.
MASTERCLASS SPONSORS INCLUDE:
SMALL‑SCALE FARMERS
The Good Life Show will proudly feature a curated group of small-scale farmers, spearheaded by African Marmalade, a grower and aggregator of indigenous African crops produced sustainably. Committed to bringing African food from the periphery into the mainstream, African Marmalade supports rural development, community-based agriculture, and sustainable supply chains. Chefs at the show will highlight ingredients such as red sorghum grain, pearl millet flour, wild mushrooms, and African ginger.
Known for being gluten-free and suitable for vegans and vegetarians, IMBO aligns with the Good Life Show’s focus on wellness and sustainable living. At the show, IMBO will be showcasing its range of high-fibre, low-fat, cholesterol-free legumes and grains, including beans, lentils, peas, and pearl barley.
SIMPLYBIZ POWERED BY NEDBANK (SME PAVILION)
SimplyBiz® powered by Nedbank is well known for its commitment to green innovation, business growth and ethical finance. Through its sponsorship of the Good Life Show, SimplyBiz® powered by Nedbank will ensure that visitors leave the event not only feeling inspired but also equipped with practical tools to launch sustainable ventures. SimplyBiz® is Nedbank’s free business development platform for all entrepreneurs, to get practical tools, guidance, inspiration, free advertising, and mentorship.
Sign up to SimplyBiz® today for real business development support and be sure to support the entrepreneurs in the SimplyBiz® SME Pavilion with your heart, feet, and wallet. SimplyBiz® will provide an exciting SME Pavilion at the show which will host over 60 up and coming businesses, all of whom will be exhibiting their amazing products.
TAJ CAPE TOWN (HOSPITALITY PARTNER)
Taj Cape Town, a globally renowned name in luxury hospitality, is the proud official hospitality sponsor for The Good Life Show. With its legacy in providing unforgettable stays, exceptional dining experiences, and unmatched attention to detail, Taj Cape Town ensures that the international chefs of The Good Life Show experience the same outstanding levels of service for which the global brand is renowned. This collaboration reiterates Taj Cape Town’s commitment to elevating the experience of its guests with the warmth of Taj hospitality and affirms its standing in the premium hospitality sector.
WELLNESS WAREHOUSE – WELLBEING FOR EVERYONE TALKS
Wellness Warehouse is South Africa’s trusted destination for a wide range of carefully curated, high-quality supplements, health foods, natural beauty products, eco-conscious home solutions, and more. The brand is built on a belief in pure, natural goodness – plain and simple. Committed to honouring both people and the planet, Wellness Warehouse ensures that every product meets stringent standards, checking each label so customers don’t have to.
Layla Singh, Marketing Manager for Wellness Warehouse says: “As the trusted partner of South Africans seeking high-quality holistic health solutions, we are thrilled to be part of a movement like The Good Life Show. We work with amazing suppliers of best-in-class health and fitness supplements, free-from foods, and natural beauty, home, and family solutions, and we are excited to share their passion and expertise in our Wellbeing for Everyone Talks. At Wellness Warehouse, we believe that small, mindful choices lead to a healthier, happier life, and events like these are a great intentional step on the journey to true wellbeing. We can’t wait to learn and celebrate together.”
