Fermentation is in the mainstream zone now
Kombucha. Kimchi. Sauerkraut. Fermented drinks.
What was once a niche wellness conversation is now firmly in mainstream food culture, with fermented and gut-friendly foods continuing to trend.
From Baobab to Rooibos: African products are in demand: International sourcing demand creates new export opportunities for African producers
The Good Life Show’s Hosted Buyer Programme brings qualified buyers from India, Pakistan, the UAE, Greece, Ghana, China and Botswana, representing retail, distribution, manufacturing and import businesses, connecting international sourcing demand directly with African producers and brands.
Strategic Partnerships Fuel Business Growth at The Good Life Show
The Good Life Show announces its line-up of strategic partners for the Johannesburg event, which clearly demonstrates how opinion forming organisations are increasingly committed to working together in advancing healthier lifestyles, sustainable business practices and innovation across the food, wellness and conscious living sectors.
When Global Buyers Meet Producers at The Good Life Show, the orders flow
African, US, Asian/Middle East, and European buyers are hungry for African products, and The Good Life Show proved this in Cape Town when it facilitated hundreds of meetings between exhibitors and buyers, resulting in new supplier relationships and active commercial opportunities. The Johannesburg edition of the Good Life Show takes place at its new venue, the Sandton Convention Centre, 18-20 September 2026, when an impressive line-up of international buyers are flying in specially to discover new African products.
International buyers signal growing demand for African wellness innovation
International buyers, distributors, retailers and hospitality operators from across Africa, Europe, the Middle East and North America converged on Cape Town from 29-31 May as The Good Life Show strengthened its position as one of Africa’s leading market-access platforms for wellness, sustainable living and conscious consumer brands.
From kelp skincare to foraged cocktails: Cape Town gets a glimpse of the future at The Good Life Show
What do kelp-powered skincare, foraged cocktails, plant-based African cuisine, functional wellness products, and beauty innovations inspired by nature have in common? They were among the discoveries drawing thousands of visitors to this year’s Good Life Show, offering a powerful glimpse of how African innovation is reshaping the future of conscious living.
