Cape Town
31 May – 2 June 2024
Cape Town International Convention Centre (CTICC 2)

Johannesburg
26 July – 28 July 2024
Kyalami International Convention Centre

It’s finally here! The Plant Powered Show takes place this year at the Cape Town International Convention Centre (CTICC) from Friday, May 27, to Sunday, May 29.

It will incorporate a not-to-be-missed three-day live event as well as an exciting virtual component, which will allow visitors from other provinces and around the globe to attend online. The live show has been curated to ensure a great experience for attendees within the parameters of the relevant government Covid-19 guidelines.

The Plant Powered Show is the first of its kind in South Africa, bringing the plant-based, vegetarian, vegan and conscious living revolution to a mainstream audience. The hugely successful inaugural Plant Powered Show (under the name The Festive Vegan & Plant Powered Show) took place online in 2020 due to the Covid-19 pandemic and lockdown restrictions and featured an extraordinary line-up of local and international chefs. It generated more than R15-million worth of PR exposure.

Aimed at those looking to live and enjoy a healthier, more conscious and sustainable lifestyle with a smaller environmental footprint, The Plant Powered Show features professional chefs, celebrity cooks and rising stars presenting live cooking demos, diverse and compelling talks by the health and wellness experts, premium and interactive experiences, exclusive industry networking as well as a marketplace filled with hundreds of vegan and plant-based food, drink and lifestyle brands and products.

It includes:

  • A marketplace filled with hundreds of innovative and high-quality plant-based brands and products
  • Unbeatable shopping, show offers and sampling
  • Inspiration from top local and international celebrity cooks, professional chefs and rising stars presenting live cooking demos. Big names will be announced next month!
  • Diverse and compelling health and wellness talks
  • Interactive masterclasses and premium visitor experiences
  • “Vegan & Meet” exclusive networking sessions
  • Explore sustainable and eco-friendly products
  • Free makeovers and try new skin care and body products

“We are delighted to finally be able to launch The Plant Powered Show as a live in-person event in Cape Town but also pleased that it will retain the online component. We believe that this ‘hybrid’ format will be a potent combination. Consumers want to live more consciously and be more mindful of the animals we share the planet with. At the same time, chefs and foodies want to be inspired to create delicious meals with exciting new ingredients. It’s a food revolution. After a postponement due to the pandemic, we are starting live this year in Cape Town,” says event producer, Heidi Warricker.

Also joining the team as a consultant is Emma-Claire Peter who started off her culinary career in food styling, recipe development and writing before working as a restaurant and chefs’ theatre coordinator for TASTE festivals and then moving into food retail, working in Selfridges and Sourced Market in London. Peter, a trained chef, most recently produced Plant Forward Kitchen for Google Foods in partnership with the Culinary Institute of America, an experience that led to her adopting a vegan lifestyle.

The Plant Powered Show has also announced FoodForward SA as its official CSI partner. FoodForward SA is the largest food redistribution organisation in South Africa. Established in 2009 to address widespread hunger in the country, FoodForward SA connects a world of excess to a world of need by recovering quality edible surplus food from the consumer goods supply chain and distributing it to community organisations that serve the poor.

The plant-based food revolution is a fast growth industry and an exciting space for new and emerging businesses and start-ups. If you would like to get involved, please contact us to discuss how we can promote and leverage your brand to thousands of plant-based food and drink lovers as well as sustainable living and conscious consumers across SA and further afield or follow us at The Plant Powered Show for event updates.